Browse Our Work

Hickory Hill Academy In 2020, Kids Express Learning Center, a preschool, summer camp, and before and after school program, transitioned to Hickory Hill Academy. Extending their educational programs, leaders recognized the impending need for additional space on their 10-acre campus. They decided to expand with a brand-new K-8 building to accommodate enrollment growth and provide…

MSCR West Iconica's architecture and engineering teams were selected by Madison School & Community Recreation (MSCR) to bring a former big box retail store on Madison's west side into a thriving community center. Designing for over 80,000 community members served by MSCR, Iconica optimized the layout to create expansive, adaptive rooms custom-tailored to fulfill the…

Madison College West Campus Challenge: Change the original layout of several small offices into an inspiring and professional learning environment. Smart classrooms, technology needs, culinary classes, bring it on. Growing need: Madison College worked with the building landlord to move their west campus location to the Old Sauk Business Park. The Excelsior Drive building was…

CRESCENDO ESPRESSO BAR Iconica helped bring the owner’s vision to life, creating a modern cafe. Highlights include an exterior walk-up bar, garage tilt windows for the warm months, dramatic lighting, a fireplace, distinctive tile, and open wooden shelving. Interior designer Steve Carbin worked on the project translating their lighting concept from sketch to reality. “It…

BISHOPS BAY COUNTRY CLUB Wanted: Architect to freshen and lighten yet preserve charm Bishops Bay Country Club selected Iconica to guide them through renovating their century old clubhouse on Lake Mendota. In addition to modernizing the interior look and feel, the wish list included improving the flow of the public space, enhancing mechanical systems, and…

EVERLY RESTAURANT Metamorphosis: A new restaurant is born New aesthetic for restaurant The Food Fight Restaurant Group selected Iconica to design a new restaurant within the footprint of their existing restaurant, Bluephies, on Monroe Street. The design team was tasked with a whole renovation of the restaurant including a modern vibe to match the new…

Wisconsin Brewing Company Our friends at Wisconsin Brewing Company, Carl Nolen and Kirby Nelson, are well versed at both brewing and branding, so by the time they selected the location for their new brewery, they were running at full speed. Our process was exactly what they needed to bring design, engineering, cost and schedule into…

Fairfield Inn and Suites Good plan sets save money. We know it. We’ve proven it. When Iconica was the selected low bidder for the general construction of Fairfield Inn and Suites, we took it upon ourselves to make sure the owner-provided plan set was truly ready for construction. Our Quality Control Manager carefully scrutinized the…

Ruth's Chris Steak House The challenge of design and construction became simple and streamlined through the vastly intuitive integrated approach. How do we know this approach works? Our client told us so. After completing the Ruth’s Chris Steak House project, Ruth’s corporate team marveled at the level of design and attention to detail. Especially given…

Keylime Cove Water Resort Bold. Not to mention unique and ambitious. A few words that describe the world created inside KeyLime Cove. Situated 40 miles north of Chicago, this 50,000-square-foot waterpark and 414-room hotel combine to give the visitor the experience of an authentic island retreat. To give the resort life, details were important to…

Kalahari Resort Wisconsin Dells Attention to detail. More than a phrase, it’s a work ethic. For resorts and waterparks like Kalahari Resort Wisconsin Dells, the consistent attention to detail is what truly captures the essence of the southern African desert and brings it to life. Our design teams immersed themselves in the patterns, textures and…

Cardinal View Senior Living Built in Middleton, Wisconsin, locally known as the “Good Neighbor City”, Cardinal View Senior Living was designed to provide the comforts of home with the safety and support of communal living. An increased focus on health and active lifestyles in the last several decades has changed the way seniors choose to…

Reena Memory Care Addition The market trend in senior housing is moving towards a campus approach that provides opportunities for seniors to age in place from Independent Living to Assisted Living and/or Memory Care. Multiple care options also help spouses remain within close proximity to one another. The first phase of the Reena Senior Living…

Longfellow Lofts Apartments Client involvement is paramount to true customer satisfaction. Input is required to hone in on the delicate balance between cost, features, function and look that is most important to the owner of any given project. We take pride in our ability to clearly define project goals with a client and then handle all aspects…

New Perspective Senior Living New Perspective, Boldt, and Iconica are working together to build this 155,500 square foot, 128-unit senior housing project in Waukesha, Wisconsin. The three-story project is on the corner of East Broadway and Les Paul Parkway. The senior facility will have 92 independent living and assisted living units and 36 memory care…

Senior Housing Provider Adds on a New Facility Specially Designed for Memory Care In 2019, Noel Manor Retirement Living added a 22,500 SF memory care facility, The Legacy at Noel Manor. The building sits across from the assisted living home near the Reddan soccer fields in Verona, Wisconsin. Our construction team collaborated with the Owner’s…

2500 Rimrock Lofts This cool modern building in an urban setting on the Novation campus was a design and build with some of the core design coming from the client, Iconica tweaking, and refining some of the space. Client musts: being on-time, having clear and frequent communication, and ensuring an impenetrable building envelope (an air…

HAMILTON HOUSE SENIOR LIVING The historic buildings and barns in the Cedarburg area are a perfect match for the client’s vision of a cozy, farmhouse-esque senior living community. Hamilton House was designed by our architects for 82 independent and assisted living apartments and 28 memory care apartments. Our construction team worked to make sure the project…

KETTLE PARK SENIOR LIVING Iconica was selected by Tealwood Senior Living and Tukka Properties to design a facility with senior apartments, assisted living, and memory care in Stoughton, Wisconsin. The facility will be part of the new Kettle Park West neighborhood, adding to the retail, apartments, and single-family homes being built in the area. The…

WRIGHT HOUSE SENIOR LIVING The residential care apartment complex offers an “independent-plus” environment. Residents can select from apartments ranging in size from studios, one bedroom, and two bedrooms. The 60-unit facility is pet-friendly and features underground parking, a game room, and many other amenities to provide an attractive and inviting living environment. The building’s design…

EAGLE POINT SENIOR LIVING Named after the pair of bald eagles that nest in a cottonwood tree on the southern tip of the lot, Eagle Point Senior Living is a unique and lively place to call home. Iconica partnered with Tealwood Senior Living, The Alexander Company, and Tukka Properties to bring this 143,000 SF senior housing project to…

Reena Assisted Living Few projects sail through the approval process without need for explanation. Whether aesthetics, environmental, fire protection or other concerns, our professional team is skilled at both understanding regulations and at developing relationships and understanding among agency decision makers. The site selected for Reena Assisted Living was not zoned for the density of this…

Zander Place Apartments Zander Place was built on a prime location, but not necessarily a prime site. Existing structures, soil contamination, a high water table, pockets of peat, floodway modification, major highway reconstruction and a very tight site all posed challenges. Iconica collaborated with environmental consultants, civil engineers and officials from the Village, County, Department…

Wright House Memory Care The boomer generation is aging and our client, an experienced senior living developer, wanted to capitalize by being best in market with a new 40-unit memory care facility in a currently underserved area of southeastern Wisconsin. Iconica architects, engineers and estimators collaborated with the operator to provide the home feel that…

306 Main Apartments Developing the exterior design of the apartments at 306 West Main, part of a master-planned block with condos, hotel, retail and office, was an iterative process at best. Our client played a leading role in determining the massing, colors and finishes and then the participants in the municipal approval process voiced their…

ESSER PLACE APARTMENTS Iconica designed and built the 45 unit building in Cross Plains including 6000 sf of retail space. The three story building has parking underneath, parking in the rear and a public lot for retail. The client wanted a mixed use building that would be appealing to the downtown Main Street, provide updated…

CAR-X After 45 years on the 1000 block of East Washington Avenue, Jeff Bernstein decided his Car-X shop was in need of a new look, and new location. Iconica helped to fulfill his wish by designing and building an upgraded version of the full-service automotive repair shop. The new 4,100 square-foot, two-story building includes more…

Steinhafels Warehouse Multifunctional. The Steinhafels project, when completed, needed to wear many hats. Part warehouse/distribution center, part retail store, part corporate office, the building was designed to have separate operational facilities, yet appear unified in its look while providing the ability for collaboration. Design and architecture were able to create the three combined but separate…

ACS Manufacturing Facility Real estate deals get done all the time with a developer, a tenant and a contractor, but seldom do those three participants have such a similar philosophy in their businesses. In this case, The Carey Group, as developer, ACS, as sole building occupant, and Iconica, as builder, all provide fully integrated turnkey…

Wisconsin Brewing Company Our friends at Wisconsin Brewing Company, Carl Nolen and Kirby Nelson, are well versed at both brewing and branding, so by the time they selected the location for their new brewery, they were running at full speed. Our process was exactly what they needed to bring design, engineering, cost and schedule into…

Madison Dentistry The question of location is one of the first steps in every business move. Leasing space in a busy complex, moving closer to clients and staff, and of course price and availability are considerations in many projects. Dr. Austin Wessell decided on a stand-alone building on University Avenue, a main artery in Middleton,…

Madison Medispa The new space for Madison Medispa not only brings calm and tranquility to clients but reflects the company’s updated brand. The earth-toned color pallet, hallway fixtures throwing soft light, and noticeable quiet allow clients to feel serene and confident that their privacy and care are the priority. Ensuring client confidentiality was a top…

GHC-SCW Sauk Trails Clinic Assessing the damage Group Health Cooperative (GHC) was planning for a comprehensive remodel of their Sauk Trails Clinic when a catastrophic rain occurred in the summer of 2018, flooding the clinic’s basement and first floor. The clinic closed and everything in the clinic’s basement had to be removed. On the first…

GHC-SCW East Clinic The GHC East Clinic space had become awkward, outdated, and out of sync with their current business model. It was imperative for them to increase operational efficiency and enhance the patient experience. They wanted their physical space to match their revised approach of having a centralized care team. From a functional standpoint,…

Artisan Dental Dr. Nicole Andersen envisioned a holistic focus to her new practice, Artisan Dental, and wanted the space to reflect her belief that health, happiness, beauty and comfort are inextricably bound. Located on the third floor of a mixed-use building in downtown Madison, the interior design evokes calm while the practice echoes the urban…

Dental Associates Iron Block Dental Associates Iron Block building is one of the last remaining complete cast iron facades in Wisconsin, and a crown jewel adorning the National Register of Historic Buildings. In November 2015 The National Trust for Historic Preservation presented it one of its four prestigious 2015 Driehaus Preservation Awards. Iconica was the…

Meriter Pediatric Clinic What does a mom look for in a new pediatric clinic? What’s important to the nursing staff? How about the doctors? The infection prevention folks? The technical support staff? Designing a space that works for a diverse group of employees as well as the patients that they serve can be challenging. Iconica…

UW Health Clinic Start at the beginning. Learn the history. Interview participants. Sketch a plan or two. Challenge the assumptions. Ask “What if?” and “Why not?” and involve the engineers and the builders, too. Firm up the concept, then price it. Circle back and make sure everyone is on board. This project required input and…

UW Credit Union Mortgage Services Overview: Having fostered a trusted partnership with UW Credit Union spanning two decades, Iconica embarked on an extensive design-build project for the organization. The objective was to remodel an existing three-story multi-tenant office building in the Old Sauk Trails Business Park into a single-tenant office space to accommodate 140 UWCU…

Power Industry Client This power industry client designs software and infrastructure for power distribution systems. Like many business owners, the company faced the problem of existing office space being at a premium and they had plans for future growth. A new layout, with room sizes and configurations designed for their specific needs would help them…

Michael Baker International – Madison Office Located within Sauk Trails Plaza II in Madison, MBI’s newest office is a prime space for employees to work together for the national engineering firm. Iconica recently completed the design and construction of their Madison office. More than just a simple workspace, the new Madison office of Michael Baker…

UW Credit Union - Sun Prairie Branch Remodel Iconica designed and built the UWCU Sun Prairie branch ten years back, and they called us again when it was time for updates. Over time, what was originally the ideal layout became problematic. Their spacious back workroom and paper storage area became less important. On the other…

BDO Doubles Office Size BDO, an accounting firm in Middleton, Wisconsin, needed additional spaced due to expansion and leased square footage in the same building, One Erdman Place. They developed plans for an updated space that would provide employees with the flexible working areas that their teams need and sophisticated spaces for guests. Iconica was…

West Bend Insurance West Bend Insurance is a Sauk Trails Plaza II tenant; 215 employees call the offices home. Iconica designed to accommodate future growth through the next 15 years.  The sophisticated office has 10ft ceilings, contemporary furniture, creative lighting groupings, sound masking technology, and a variety of conference and meeting rooms. Creative detailing provides additional…

Thompson Investment Management: Leading into the Future The client was looking for a newly updated space where they could have more light, coworking options, a larger breakroom, a new office layout, and comfort. Iconica’s design team met and helped work through what they were looking for with the finished product, spacial needs, security, air quality,…

Fresh location and union of offices at KL Engineering Iconica recently completed KL Engineering’s new office space at 5400 King James Way. The engineering firm has multiple locations and was looking for a new place to bring everyone together, while having room for growth. A new space would help marry the offices together with a new…

STATE BANK OF CROSS PLAINS - MIDDLETON (SBCP) When considering a branch in Middleton, State Bank of Cross Plains was challenged with the location, budget, timing and trying to predict the future of banking. Iconica helped supply design options with operational and maintenance considerations as well as cost and schedule implications. The resulting achievement is…

DESIGN LIKE IT'S YOUR MONEY: SKY'S EDGE WEALTH Sky’s Edge Wealth collaborated with Iconica on two major projects to renovate their commercial office building. The first project made major improvements to the exterior appeal of the building and a major refresh of a portion of their interior office. In the most recent project, three separate…

GREAT WOLF CORPORATE OFFICES Great Wolf Resorts was looking for a new corporate office that would give their staff more space, light, and an updated look fitting their brand image. Iconica was hired to create that new office design and manage the construction buildout for their new home in the Sauk Trails Plaza II building…

SAUK TRAILS PLAZA II In January,  NSI, a division of West Bend Insurance Company, moved into their state of the art office inside Sauk Trails Plaza II on the west side of Madison. The new five-story, 160,000 square foot office building was designed and built by Iconica. The building sits on one of the few remaining…

Premium Office Location and Value brought to Fitchburg Benjamin Investments The mixed use and office building on the corner of highway 151 and PD was completed in May of 2017. A highly visible corner close to Madison and all of its surrounding areas, the owner’s desire was to create a classic building with high end…

Meriter Business Center Same old, same old? Not a chance. Iconica’s engineers and estimators put their heads together to save the owner money. They discarded the notion that the most popular local framing system, steel joist and deck, is the best system. Having had good experience with alternate systems on other projects, they priced several…

River Valley Bank River Valley Bank asked us to help them create an incredible customer experience — “The Bank of the Future.” They described a customer-centric facility: relaxed and less intimidating than old traditional banks with teller lines. Our designers embraced the concept and developed a comfortable space with an open, relaxing look. Typically, walking…

Discovery Springs The layered concept of this premier building allows it to stand out among its fellow residents on a busy traffic corridor. The 93,000-square-foot mixed-use building is home to a variety of occupants: a salon and spa, cosmetic dentist, commercial real estate development company, personal training facility and bank. And while the tenants are…

ATHENA BUILDING On approach, the 86,000-square-foot office building sits atop a slight rise, with an entrance framed by a large oak tree. A three-story glass wall provides a focal point for the exterior and a vantage point for the interior. The open-concept lobby houses the entry for the multiple tenants – with cherry, maple and…

Timeless Design Salon & Spa The owner of Timeless Design Salon & Spa (formerly RZ & Company) sought a new and upscale location to attract the type of clientele vital to her successful hair salon and spa. After finding an ideal spot in downtown Middleton, she needed assistance with determining space needs, layout, and cost…

STATE BANK OF CROSS PLAINS - MIDDLETON (SBCP) When considering a branch in Middleton, State Bank of Cross Plains was challenged with the location, budget, timing and trying to predict the future of banking. Iconica helped supply design options with operational and maintenance considerations as well as cost and schedule implications. The resulting achievement is…

Steinhafels Madison East Change an outdated space into your own. Scope: Steinhafels bought an existing commercial building for a new showroom. The interior was outdated in layout, mechanicals, lighting, and hardly any natural light. The need was the exact opposite, a light and bright showroom, conducive to shopping, and energy efficient mechanicals, that would all…

Under Armour Under Armour is an iconic athletic brand known for their clothing, design and ties to sports teams. With their new partnership with the University of Wisconsin in 2016, they needed a retail store close to the UW campus. The project was a collaboration between the brand, Iconica design and construction teams along with…

2500 Rimrock Lofts This cool modern building in an urban setting on the Novation campus was a design and build with some of the core design coming from the client, Iconica tweaking, and refining some of the space. Client musts: being on-time, having clear and frequent communication, and ensuring an impenetrable building envelope (an air…

CRESCENDO ESPRESSO BAR Iconica helped bring the owner’s vision to life, creating a modern cafe. Highlights include an exterior walk-up bar, garage tilt windows for the warm months, dramatic lighting, a fireplace, distinctive tile, and open wooden shelving. Interior designer Steve Carbin worked on the project translating their lighting concept from sketch to reality. “It…

CAR-X After 45 years on the 1000 block of East Washington Avenue, Jeff Bernstein decided his Car-X shop was in need of a new look, and new location. Iconica helped to fulfill his wish by designing and building an upgraded version of the full-service automotive repair shop. The new 4,100 square-foot, two-story building includes more…

Steinhafels Headquarters and Retail Multifunctional. The Steinhafels project, when completed, needed to wear many hats. Part warehouse/distribution center, part retail store, part corporate office, the building was designed to have separate operational facilities, yet appear unified in its look while providing the ability for collaboration. Design and architecture were able to create the three combined…

Banking on Sun Prairie Starion Bank chose Iconica to help expand its presence in Dane County. Iconica designed and constructed the Sun Prairie branch, completed in mid-November. The new building is just over 5,000 square foot and leaves plenty of room for employee and customer needs along with a drive-through, extended hours and a MoneyPass…

Premium Office Location and Value brought to Fitchburg Benjamin Investments The mixed use and office building on the corner of highway 151 and PD was completed in May of 2017. A highly visible corner close to Madison and all of its surrounding areas, the owner’s desire was to create a classic building with high end…

EVERLY RESTAURANT Metamorphosis: A new restaurant is born New aesthetic for restaurant The Food Fight Restaurant Group selected Iconica to design a new restaurant within the footprint of their existing restaurant, Bluephies, on Monroe Street. The design team was tasked with a whole renovation of the restaurant including a modern vibe to match the new…

Wisconsin Brewing Company Our friends at Wisconsin Brewing Company, Carl Nolen and Kirby Nelson, are well versed at both brewing and branding, so by the time they selected the location for their new brewery, they were running at full speed. Our process was exactly what they needed to bring design, engineering, cost and schedule into…

Ruth's Chris Steak House The challenge of design and construction became simple and streamlined through the vastly intuitive integrated approach. How do we know this approach works? Our client told us so. After completing the Ruth’s Chris Steak House project, Ruth’s corporate team marveled at the level of design and attention to detail. Especially given…

Middleton Hills The project’s intention was to create an entry point into a New Urbanist community – the award-winning Middleton Hills subdivision development in Middleton, Wisconsin. Designed to meet the architectural design covenants established for the development, this three-building complex was intended to foster community and pedestrian-focused, street-oriented commerce on two levels. Consisting of a…

Starion Financial Everything that could be maximized was. From the orientation of the building to maximize daylight and minimize afternoon heat gain, to a narrow footprint to allow more daylight into the space and reduce the high-performance lighting electrical needs. In fact, more than 90 percent of the space has natural light and outside views, which not…

River Valley Bank River Valley Bank asked us to help them create an incredible customer experience — “The Bank of the Future.” They described a customer-centric facility: relaxed and less intimidating than old traditional banks with teller lines. Our designers embraced the concept and developed a comfortable space with an open, relaxing look. Typically, walking…

ESSER PLACE APARTMENTS Iconica designed and built the 45 unit building in Cross Plains including 6000 sf of retail space. The three story building has parking underneath, parking in the rear and a public lot for retail. The client wanted a mixed use building that would be appealing to the downtown Main Street, provide updated…

Cardinal View Senior Living Built in Middleton, Wisconsin, locally known as the “Good Neighbor City”, Cardinal View Senior Living was designed to provide the comforts of home with the safety and support of communal living. An increased focus on health and active lifestyles in the last several decades has changed the way seniors choose to…

Reena Memory Care Addition The market trend in senior housing is moving towards a campus approach that provides opportunities for seniors to age in place from Independent Living to Assisted Living and/or Memory Care. Multiple care options also help spouses remain within close proximity to one another. The first phase of the Reena Senior Living…

New Perspective Senior Living New Perspective, Boldt, and Iconica are working together to build this 155,500 square foot, 128-unit senior housing project in Waukesha, Wisconsin. The three-story project is on the corner of East Broadway and Les Paul Parkway. The senior facility will have 92 independent living and assisted living units and 36 memory care…

Senior Housing Provider Adds on a New Facility Specially Designed for Memory Care In 2019, Noel Manor Retirement Living added a 22,500 SF memory care facility, The Legacy at Noel Manor. The building sits across from the assisted living home near the Reddan soccer fields in Verona, Wisconsin. Our construction team collaborated with the Owner’s…

HAMILTON HOUSE SENIOR LIVING The historic buildings and barns in the Cedarburg area are a perfect match for the client’s vision of a cozy, farmhouse-esque senior living community. Hamilton House was designed by our architects for 82 independent and assisted living apartments and 28 memory care apartments. Our construction team worked to make sure the project…

KETTLE PARK SENIOR LIVING Iconica was selected by Tealwood Senior Living and Tukka Properties to design a facility with senior apartments, assisted living, and memory care in Stoughton, Wisconsin. The facility will be part of the new Kettle Park West neighborhood, adding to the retail, apartments, and single-family homes being built in the area. The…

WRIGHT HOUSE SENIOR LIVING The residential care apartment complex offers an “independent-plus” environment. Residents can select from apartments ranging in size from studios, one bedroom, and two bedrooms. The 60-unit facility is pet-friendly and features underground parking, a game room, and many other amenities to provide an attractive and inviting living environment. The building’s design…

EAGLE POINT SENIOR LIVING Named after the pair of bald eagles that nest in a cottonwood tree on the southern tip of the lot, Eagle Point Senior Living is a unique and lively place to call home. Iconica partnered with Tealwood Senior Living, The Alexander Company, and Tukka Properties to bring this 143,000 SF senior housing project to…

Reena Assisted Living Few projects sail through the approval process without need for explanation. Whether aesthetics, environmental, fire protection or other concerns, our professional team is skilled at both understanding regulations and at developing relationships and understanding among agency decision makers. The site selected for Reena Assisted Living was not zoned for the density of this…

Wright House Memory Care The boomer generation is aging and our client, an experienced senior living developer, wanted to capitalize by being best in market with a new 40-unit memory care facility in a currently underserved area of southeastern Wisconsin. Iconica architects, engineers and estimators collaborated with the operator to provide the home feel that…