Meet ACE, Iconica's Food Truck
At Iconica, we appreciate all the things — big and little — that go into each project we work on. One way we’ve chosen to show that gratitude? A food truck! Mobile, fun, and friendly, ACE allows us to thank our staff and subcontractors for the care and attention to detail they show day in and day out — and to celebrate with our clients, whether at the completion of a project, in honor of a major milestone, or just because.
Why a Food Truck?
A great building is the product of hundreds of hands and thousands of decisions. Every person on a project matters. ACE is our way of saying thank you in a way that’s a little more memorable than an email. Sharing a meal on-site, in the middle of a workday, has a way of bringing teams together and reminding everyone that the work we do is worth celebrating.
What ACE Stands For
ARCHITECTURE
CONSTRUCTION
ENGINEERING
ACE isn’t just a catchy name — it’s a nod to what we do every day. Architecture, Construction, and Engineering are the three disciplines that come together under one roof at Iconica, and they’re the foundation of every project we deliver. Naming our food truck ACE was a fun way to put our design-build philosophy on wheels and bring it directly to the people who make our work possible.
Where You'll Find ACE Around Madison
ACE travels throughout the Madison area and beyond, popping up at active jobsites, client offices, community events, and Iconica’s own headquarters on Deming Way. If you’ve spotted a friendly food truck rolling up to a construction site in Dane County, there’s a good chance it’s ours. Wherever there’s a reason to celebrate good work — a topping-out, a ribbon cutting, or just because— ACE is ready to make the day a little better.
Giving Back to Our Community
ACE isn’t only about thanking the people we work with — it’s also about showing up for the Madison community that’s supported Iconica for 50 years. Beyond what ACE serves up, our team also volunteers, sponsors, and supports many of these organizations year-round.
- Girls on the Run
- Volunteering at annual supply prep and serving water and snacks at practices and 5K events
- Make-A-Wish Wisconsin
- Handing out free snacks and beverages at Walk For Wishes at McKee Farms in Fitchburg, WI
- Brat Fest
- Celebrating “Take Your Brat to Work Day” by serving brats to our employees, subcontractors, and clients
- UW-Milwaukee SARUP
- Bringing a food truck lunch to students in the School of Architecture and Urban Planning
- Madison College Construction & Remodeling Program
- Serving lunch to the next generation of builders — a tradition we’ve shared since 2021
- WayForward Resources
- Participating in food drives and delivering donations using our food truck
Bringing ACE to Your Project
Are you an Iconica client or partner curious about hosting ACE? Reach out, and we’ll see what we can do. And if you’d like to see what else we’re up to, take a look at our recent work or get to know our team.