306 Main Apartments
Developing the exterior design of the apartments at 306 West Main, part of a master-planned block with condos, hotel, retail and office, was an iterative process at best. Our client played a leading role in determining the massing, colors and finishes and then the participants in the municipal approval process voiced their opinions. Designers and in-house estimators collaborated to find a solution within the budget. Finally, adjustments were made to the 12-story design which now stands uniquely alone but also seamlessly blends with the surrounding pieces to meld into one identity for the block.
![306Main-Medium-Image 306 Main exterior](https://iconicacreates.com/wp-content/uploads/2017/08/306Main-Medium-Image.jpg)
![306Main-Small-Image 306 Main exterior](https://iconicacreates.com/wp-content/uploads/2017/08/306Main-Small-Image.jpg)
![306main-Large-Image 306 Main apartment inside](https://iconicacreates.com/wp-content/uploads/2017/08/306main-Large-Image.jpg)
LOCATION
Madison, WI
BUILDING TYPE
Mixed Use
BUILDING
204,100 SF
COMPLETION
May 2015