Alan has been part of Iconica's architectural team for 28 years, contributing his expertise to a wide range of projects, with a special focus on senior housing. With 28 years of experience under his belt, Alan brings a wealth of…
The staffing crisis in senior living communities continues to challenge facilities across Wisconsin and beyond. From recruitment and retention to caregiver burnout, the pressures facing this essential workforce are ongoing and complex. While efforts to improve compensation, scheduling, and workplace…
If you're considering building a new assisted living community, the first question is often the one that makes or breaks the project: “How much is this really going to cost?” The answer depends on more than square footage or finishes.…
From tagging along with his dad on residential construction sites to managing complex commercial construction projects, Chris Knipfel's journey in the construction industry has been hands-on from the start and has continued to evolve since. His deep-rooted passion for construction,…
When planning a commercial building project—whether it’s a new development, a renovation, or an addition—most people tend to focus on the obvious: materials, labor, and construction timelines. But if that’s where your estimating stops, your budget is likely missing key…
We recently celebrated a milestone at The Goddard School project in Waunakee — the dry-in phase of construction. Marking the point when the roof and windows are in place and the building is officially sealed off from the elements. As…
Pricing in construction is a layered and strategic process that can make or break a project. From early budgeting to final costs, the methods used to arrive at a number and the corresponding design assumptions play a significant role in…
At Iconica, we bring together architecture, engineering, and construction professionals to champion superior outcomes for our customers and community. It’s more than a process—it’s a mindset. One that values connection, creativity, and shared ownership from concept through completion. That spirit…
Each summer, we’re excited to welcome a new group of interns who bring fresh perspectives, energy, and a shared enthusiasm for learning. Our 2025 interns are already making meaningful contributions across our teams in architectural design, engineering, and construction, jumping…
The senior housing industry is experiencing a period of rapid transformation. Rising demand for quality senior living options, coupled with economic challenges like increased construction costs and interest rates, is forcing operators to rethink their strategies. In this evolving landscape,…