Every project starts with a conversation. At Iconica, our business development team makes those early conversations meaningful by connecting ideas with the right expertise. Connor is one of the people leading that charge, helping clients explore what's possible. About His…
We believe great projects go beyond architecture, engineering, and construction—they’re about building connections with the people and communities we serve. This summer, our food truck, ACE (Architecture, Construction, Engineering), was on the move, helping us celebrate milestones and give back…
At Iconica, we believe that every great project starts with a great team—and one of the people quietly powering our day-to-day success is Jennifer Kelly, our Executive Assistant. Jennifer isn’t just the organizational force behind many calendars and meetings, she’s…
If you’ve never taken on a construction project before, whether it’s a renovation, addition, or a new building, it can feel like there are more questions than answers. Where should you begin? Who should you talk to first? What will…
Designing an assisted living facility is about more than compliance and convenience; it’s about dignity. At its core, senior living architecture should support independence, safety, and a sense of purpose for residents. The right design choices can dramatically improve quality…
Alan has been part of Iconica's architectural team for 28 years, contributing his expertise to a wide range of projects, with a special focus on senior housing. With 28 years of experience under his belt, Alan brings a wealth of…
The staffing crisis in senior living communities continues to challenge facilities across Wisconsin and beyond. From recruitment and retention to caregiver burnout, the pressures facing this essential workforce are ongoing and complex. While efforts to improve compensation, scheduling, and workplace…
If you're considering building a new assisted living community, the first question is often the one that makes or breaks the project: “How much is this really going to cost?” The answer depends on more than square footage or finishes.…
From tagging along with his dad on residential construction sites to managing complex commercial construction projects, Chris Knipfel's journey in the construction industry has been hands-on from the start and has continued to evolve since. His deep-rooted passion for construction,…
When planning a commercial building project—whether it’s a new development, a renovation, or an addition—most people tend to focus on the obvious: materials, labor, and construction timelines. But if that’s where your estimating stops, your budget is likely missing key…