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Breathing Life into a Former Big-Box Store

Amidst the ever-changing retail landscape, former big-box stores are transforming into blank canvases with untapped potential for creative reinvention. Located on Madison's west side, the former big box store SteinMart, initially crafted by Iconcia, drew the interest of Madison School…

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What is a Design Charrette?

A design charrette is a short, collaborative meeting during which a member or client can share their work with team members. They can talk through, collaborate, and sketch designs to explore and share diverse design ideas. Charrette, a French word meaning…

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Iconica Pre-Design Cover Image

What is pre-design?

What is the meaning of pre-design? Many industry terms fall under the umbrella of pre-design: preliminary program, space allocation summary, space needs assessment, code and zoning analysis, process flow, visioning session, pre-planning questionnaire, creative brand brief, site selection, goals and…

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Focusing on Energy and Building Costs

“HVAC and Lighting are the biggest power users of a building” The national average of complaints to landlords are about heating, and cooling problems is forty eight percent. Adding to that, "Heating, ventilation and air conditioning (HVAC) account for approximately…

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