by Jim Pientka, President & CEO Construction is considered an essential service in Wisconsin. At Iconica, our field teams are continuing to build and renovate where it’s safe and clients approve. Our design team is supporting in the same way…
Many visitors to our office have been curious about our conference room names. And like most things at Iconica, those names are the result of creativity, collaboration, and a full understanding of the intent. We’re happy to share the thoughts…
What is the meaning of pre-design? Many industry terms fall under the umbrella of pre-design: preliminary program, space allocation summary, space needs assessment, code and zoning analysis, process flow, visioning session, pre-planning questionnaire, creative brand brief, site selection, goals and…
Definition: A design charrette is a short, collaborative meeting during which a member or client can share their work with members of their team. They can talk through, collaborate, and sketch designs to explore and share a broad diversity of design ideas.…
Steve Carbin is our architectural interior designer. His role covers many different functions: space planning, conceptual design, finish selections, custom lighting, and shepherding a project through construction. Steve worked with our client on the Hamilton House Senior Living project to…
“HVAC and Lighting are the biggest power users of a building” The national average of complaints to landlords are about heating, and cooling problems is forty eight percent. Adding to that, "Heating, ventilation and air conditioning (HVAC) account for approximately…
After almost 35 years, Iconica’s Fehrman still learning on the job By: Jessica Stephen, Special to The Daily Reporter Scott Fehrman’s attachment to the trades started early. “My dad was a sheet metal worker,” he said. “I remember…
In our organization, over the past several months, we’ve been doing a lot of soul-searching. We talk a lot about why we do what we do. Why we design. Why we engineer. Why we build. What we do for our…
Without a doubt, everyone on our team loves one or both: designing and building. The passion shows in how we speak, how we operate, and even in what we have sitting around on our desks. Some of us have legos,…
LYou may have heard the grumblings throughout the construction industry about the difficulty in finding skilled laborers – from design all the way through construction – and the issues that this shortage causes. Challenges that have dramatically increased following the…