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The First Step in a Great Space: Take Your Time for Thorough Predesign— Part #2

In our last post, we discussed why we feel so passionate about predesign. Here we take a look at some game-changing examples where clients asked us to step in and help them plan their spaces, and then we helped them to clear obstacles to project success. Dental Office A dentist client wanted to gain momentum in her new practice by opening in January, when her clients would be using their…

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The First Step in a Great Space: Take Your Time for Thorough Predesign

Well-conceived architectural design allows you to create energy or instill calm, hones your operational footprint, and supports your biggest asset – your employees. It probes from every angle in order to preserve options for future business growth and change, and it is ever-cognizant of cost. The crucial first step is the seldom seen, holistic analysis that sets the stage for exceeding expectations: predesign. Predesign is where your architect gains an…

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Beyond Location, Location, Location

Site Selection involves much more than where. Today we were thinking about some of the factors that go into site selection and what you should consider – especially if you’re not using the services of a broker. Cost – Obviously! Cost of land, cost of site improvements, cost of relocation, cost (including time involved) of entitlements (the dreaded approval process) Demolition of existing structures above and below ground including any…

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Iconica Completes Aster Memory Care In Mequon

Iconica Completes Aster Memory Care in Mequon

We at Iconica are proud to have played a major role in creating a preeminent senior care facility. Aster Memory Care of Mequon began construction in early October of 2014 and is opening its doors on September 3, 2015. Residents will enjoy the special touches and luxurious elements that Iconica’s design and construction team, along with Ashford Martin Corporation, the facility’s operator, created for this special facility. Aster Memory Care…

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How To Design Your Space With Brand In Mind: 3 Considerations

How to Design Your Space with Brand in Mind: 3 Considerations

Patients of Dr. Nicole Anderson love coming to their appointments at Artisan Dental. They appreciate the care and attention that they receive, and they also love the physical space and relaxing atmosphere. Their response is no accident. Before a single line was drawn, Dr. Anderson thoroughly and passionately discussed her vision for her new practice and the corresponding physical space with our team at Iconica. We promised to help her…

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Steinhafels Warehouse Expansion Groundbreaking

Steinhafels Warehouse Expansion Groundbreaking

Thinking of the growth and change of your business and its market is good business strategy, makes financial sense, and eases the transitions that may be needed down the road. Steinhafels came to us over 10 years ago with a request to build a distribution center for their products. Planning and foresight on their part, and us asking the right questions on ours, are the reasons why the next phase…

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Ribbon Cutting For River Valley Bank

Ribbon Cutting for River Valley Bank

In the spirit of The Good Neighbor City, Iconica is honored to welcome River Valley Bank into the Middleton business community. The new building located at 8329 Murphy Dr, opened its doors, and guests had the chance to view the architecture and get an idea for what it would be like to do business on the premises. Working Closely with Jan Hogan, Market President of River Valley Bank, our design team…

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20 Years of Doing What We Love

Today we are reflecting on 20 years of architecture, layered with engineering, entwined with interior design, corralled and completed with construction.  We hesitate to call it design-build because of the misconceptions fused to that term. Over the years we’ve called it design-led design-build, integrated design-build, even true design-build. We’ve tried to get across the fact that we, at Iconica, do it differently: because we’re just one firm, because we love good…

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Groundbreaking For Zander Place Apartments

Groundbreaking for Zander Place Apartments

Construction is underway for Zander Place, an apartment community designed for the site of the former Zander Creamery in Cross Plains. A groundbreaking ceremony was held last Tuesday to celebrate many successful collaborations in launching the Zander Place project. Without the help of the following parties, and others as well, this project would not be under construction: Wayne Esser, who approached the Village of Cross Plains with a desire to…

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Memory Care Groundbreaking

Memory Care Groundbreaking

Iconica and Ashford Martin Corporation will host a groundbreaking ceremony for Aster Memory Care of Mequon, an assisted living community for seniors with memory care needs including Alzheimer’s and Dementia. Organizers will host the event at 6729 West Mequon Road on Thursday, November 6th at 1:00 p.m., near the construction site. Area officials and other invited guests will be in attendance. Guests will able to preview an architectural rendering of…

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