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Iconica Pre-Design Cover Image

What is pre-design?

What is the meaning of pre-design? Many industry terms fall under the umbrella of pre-design: preliminary program, space allocation summary, space needs assessment, code and zoning analysis, process flow, visioning session, pre-planning questionnaire, creative brand brief, site selection, goals and…

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Jeff Eaton

Meet the Team: Jeff Eaton

Your name: Jeff Eaton What do you do at Iconica? Design Project Manager How long have you worked here? 22 years What do you love about your job? The variety of project types we get to work on, the coworkers,…

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Iconica is thrilled to support Developer Anthony Gray on his first commercial project, ‘The ADDI.’ The housing complex is focused on 20 percent workforce housing and the remainder market rate. The building will be on University Avenue in Middleton, close…

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Iconica Kevin Carey

New Business Development Director, Kevin Carey

Iconica is excited to announce that Kevin Carey is joining as Director of Business Development. Kevin will be responsible for developing new business opportunities and supporting customers with his knowledge and experience. “Kevin has a great deal of experience and…

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Meet the Team: Chad Faber

Your name: Chad Faber What do you do at Iconica? I am an engineer with a BS in Mechanical Engineering and manage the MPE (Mechanical, Plumbing, and Electrical) department, meaning that I work with both clients and staff. I enjoy…

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Meet the Team: Laurie Nelson

Your name: Laurie Nelson How long have you worked at Iconica: I have worked here for 15 and a half years. What is your position at Iconica? I am a Project Assistant, meaning that I assist with projects starting in…

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2019 Iconica Executive Team

New Leadership for Iconica

After 25 years sharing leadership duties for the first full service design-build architecture and construction company in the area, CEO and President, Jim Pientka announces a new executive team. Going forward, Jim will serve as President, CEO, and sole owner…

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Matt Wellenkotter

Meet the Team: Matt Wellenkotter

Your name: Matt Wellenkotter How long have you worked at Iconica: 17 years. My current role is Director of Field Operations. I have also been an assistant PM, estimator, and was a superintendent for ten years. You run our carpentry…

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