Tough times often help us refocus and rearrange our priorities. The team at Iconica spent a good number of months in early 2020 thinking about our vision, our mission, and our values. Like most people we know, we believe the…
To capture the world’s mood in color for 2021, Pantone chose two this year: Illuminating Yellow and Ultimate Grey. The lemony, cheerful yellow is meant to help fortify us with needed energy and optimism, the company says – while the…
As we continue to look for better ways to keep our communities safe, we hear a lot of discussion about face masks helping to prevent the spread of droplets to others close by. We also know building HVAC systems can…
In celebration of World Architecture Day, let’s take a look at some beautiful and distinctive examples — of both the well-known and “well-I-didn’t-know-that” varieties — right here in our Madison, Wisconsin community. Gates of Heaven Victorian Romanesque Architecture in Madison,…
by Jim Pientka, President & CEO Construction is considered an essential service in Wisconsin. At Iconica, our field teams are continuing to build and renovate where it’s safe and clients approve. Our design team is supporting in the same way…
Many visitors to our office have been curious about our conference room names. And like most things at Iconica, those names are the result of creativity, collaboration, and a full understanding of the intent. We’re happy to share the thoughts…
Iconica designed and built the UWCU Sun Prairie branch ten years back, and they called us again when it was time for updates. Over time, what was originally the ideal layout became problematic. Their spacious back workroom and paper storage…
What is the meaning of pre-design? Many industry terms fall under the umbrella of pre-design: preliminary program, space allocation summary, space needs assessment, code and zoning analysis, process flow, visioning session, pre-planning questionnaire, creative brand brief, site selection, goals and…
Check out this construction time lapse video of the Kettle Park Senior Living job site from start to finish. Iconica completed this project in Stoughton, WI in the fall of 2019.
