This week, we would like to recognize revolutionary baseball player Babe Ruth. Ruth built his career on breaking records. Over the span of his 22-year career, Ruth was consistent in breaking his own home run record with a career total…
Say hello to Iconica's food truck, ACE! Watch him and Iconica president Jim Pientka get ready for the day. There's a lot of catching up to do after the coronavirus pandemic prevented ACE from getting out and about last year…
Winning six Olympic medals over the span of four Olympic games, many call Jackie Joyner-Kersee the greatest female athlete of the 20th century. With her primary events being the long jump and heptathlon, Jackie holds the Heptathlon world record with…
Solar energy is expected to power over 20% of the electricity used by a new senior community located on the north end of the City of Middleton. Cardinal View Senior Living is a 4-story, 139,000 sf project with 103 apartments…
Tough times often help us refocus and rearrange our priorities. The team at Iconica spent a good number of months in early 2020 thinking about our vision, our mission, and our values. Like most people we know, we believe the…
To capture the world’s mood in color for 2021, Pantone chose two this year: Illuminating Yellow and Ultimate Grey. The lemony, cheerful yellow is meant to help fortify us with needed energy and optimism, the company says – while the…
As we continue to look for better ways to keep our communities safe, we hear a lot of discussion about face masks helping to prevent the spread of droplets to others close by. We also know building HVAC systems can…
In celebration of World Architecture Day, let’s take a look at some beautiful and distinctive examples — of both the well-known and “well-I-didn’t-know-that” varieties — right here in our Madison, Wisconsin community. Gates of Heaven Victorian Romanesque Architecture in Madison,…
by Jim Pientka, President & CEO Construction is considered an essential service in Wisconsin. At Iconica, our field teams are continuing to build and renovate where it’s safe and clients approve. Our design team is supporting in the same way…
Many visitors to our office have been curious about our conference room names. And like most things at Iconica, those names are the result of creativity, collaboration, and a full understanding of the intent. We’re happy to share the thoughts…