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Hot Traffic on the Ice in a Design-Build Showcase at The Edgewater

Iconica was pleased to participate in designing and building an ice shanty for auction as part of the Clean Lakes Alliance’s “Frozen Assets 2016” fundraising event held February 5th-7th at The Edgewater Hotel, located on the shore of Lake Mendota.

The Clean Lakes Alliance (CLA), a not-for-profit organization, devoted to improving the water quality of the lakes, streams, and wetlands in the Yahara River watershed held the ice shanty design-build event to raise money.

Iconica, with its strong internal focus on volunteerism, took this opportunity to contribute to a good cause and help preserve the natural beauty of our waterways.

It was a design-build contest, and we, as a true design-build company, could not be happier to jump in.

First, we organized a team of Iconica volunteers:

Mike Walters, Justin VenneBob Feller, Jeremy FrommeltRyan Gundlach, Brian ColbyEthan MohoneyTony BlumRuss DomanChris KnipfelMitch GeertsenJeff PerrinMatt Wellenkotter, and Scott Martz.

Then our volunteers came up with a sleek, modern design meant to reflect the natural beauty of the frozen water, and stand out in style. A skylight with a slanted roof gave the team the idea to lovingly name it, “The Slanty Shanty.”

As they were designing, they called on partners and friends to donate materials to the cause.
A big “Thank You!” to:

ABC Supply Co.Architectural MetalsBrunsell, Bowe Built, E&S ElectricMarriott Construction Corp.Nonn’sPro BuildSteinhafels

Next— Iconica’s men built, putting in weekends away from their families and other activities, they made a high-quality shanty that would stand the test of weather and time.

Iconica team building ice shanty Iconica team building ice shanty Iconica team building ice shanty Iconica team building ice shanty


















When it was all finished, the team delivered the Slanty Shanty to the Edgewater Hotel in time for the Frozen Assets Festival. After the festival, Clean Lakes Alliance placed the shanty on eBay, and bids began to fly.


Just after a few days of being on eBay, the Slanty Shanty sold for $5,100. All proceeds went to benefit our Wisconsin waters, and we could not be prouder of everyone involved!

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