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Iconica is thrilled to support Developer Anthony Gray on his first commercial project, ‘The ADDI.’ The housing complex is focused on 20 percent workforce housing and the remainder market rate. The building will be on University Avenue in Middleton, close to the Parkwood Shopping Plaza and Willy Street Co-op. The contemporary apartment building will have 39 residential units of varying sizes with first level features under building parking, a dog wash, and a bike maintenance station.

Iconica’s design team worked with Anthony to create his vision of an appealing building for the residents and the neighborhood while the preconstruction team collaborated to align the design and cost. The exterior combines brick, composite wood siding, and concrete masonry. The apartments vary from studio to one- and two-bedrooms, several with unit balconies. The interior design will have coordinating modern layouts and finishes.

“Over the years, University Avenue has grown and evolved. This project is the perfect complement to that vision.” Bob Feller, Architect

The Iconica construction team is preparing for fall and winter work ending in late spring for completion. Stay tuned for details on the groundbreaking celebration. For more information about the building, contact Anthony at

SF: 45,400
University Ave, Middleton WI
39 units
New Construction and Design

Lead Architect: Bob Feller

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