Our design-build team is bringing another exciting project to life! We're excited to share a behind-the-scenes look at the architectural and interior design process for The Goddard School, which will soon break ground in Waunakee, WI. The new early childhood…
Our comprehensive interior design services encompass everything from space analysis and furniture selection to product finish selection. The Melange, our design library, is home to a variety of samples, including carpet, tile, color swatches, and wallpaper—a library filled with creativity…
Amidst the ever-changing retail landscape, former big-box stores are transforming into blank canvases with untapped potential for creative reinvention. Located on Madison's west side, the former big box store SteinMart, initially crafted by Iconcia, drew the interest of Madison School…
A design charrette is a short, collaborative meeting during which a member or client can share their work with team members. They can talk through, collaborate, and sketch designs to explore and share diverse design ideas. Charrette, a French word meaning…
To capture the world’s mood in color for 2021, Pantone chose two this year: Illuminating Yellow and Ultimate Grey. The lemony, cheerful yellow is meant to help fortify us with needed energy and optimism, the company says – while the…
In celebration of World Architecture Day, let’s take a look at some beautiful and distinctive examples — of both the well-known and “well-I-didn’t-know-that” varieties — right here in our Madison, Wisconsin community. Gates of Heaven Victorian Romanesque Architecture in Madison,…
by Jim Pientka, President & CEO Construction is considered an essential service in Wisconsin. At Iconica, our field teams are continuing to build and renovate where it’s safe and clients approve. Our design team is supporting in the same way…
Many visitors to our office have been curious about our conference room names. And like most things at Iconica, those names are the result of creativity, collaboration, and a full understanding of the intent. We’re happy to share the thoughts…
What is the meaning of pre-design? Many industry terms fall under the umbrella of pre-design: preliminary program, space allocation summary, space needs assessment, code and zoning analysis, process flow, visioning session, pre-planning questionnaire, creative brand brief, site selection, goals and…
Steve Carbin is our architectural interior designer. His role covers many different functions: space planning, conceptual design, finish selections, custom lighting, and shepherding a project through construction. Steve worked with our client on the Hamilton House Senior Living project to…