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Building Vicino: A 50-Unit Ground-Up Build on Madison’s Regent Street
Vicino Apartments is a five-story, 50-unit residential building on Regent Street in Madison’s Greenbush neighborhood, just steps from Camp Randall. Iconica served as general contractor on the ground-up build, completed for Wisconsin Housing Preservation Corp.
Location
Madison, WI
Type
Multifamily
Role
General Contractor
Completed
2026
The Build, time-lapsed
From breaking ground to completion.
About the Project
Iconica served as general contractor on the full ground-up construction of Vicino for Wisconsin Housing Preservation Corp — a five-story, 50-unit workforce housing build in Madison’s Greenbush neighborhood. The 62,000-square-foot project included underground precast parking, ground-floor commercial space, a rooftop terrace, and an interior build-out for a new first-floor barber shop.
The name? Vicino is Italian for “neighbor” — fitting for a building designed to bring people closer to the heart of Madison.
Behind the Scenes
A few good moments from the Vicino build
01 — The Dig Begins
Watch on Instagram: Site work in progress at the future Vicino Apartments.
02 — Building From Below
Watch on YouTube: Setting precast concrete columns, beams, and floors for the underground parking level.
03 — How to Say "Vicino"
Watch on LinkedIn: A quick Italian lesson — and the story behind the name.
04 — What They Love About Vicino
Watch on LinkedIn: Wisconsin Housing Preservation Corp shares what makes the building special.
Take Your Brat to Work Day at Vicino
Delivering Brats from Brat Fest.
Let's Build Together
What's Next?
Whether you’re planning a multifamily project, a commercial build-out, or anything in between, we’d love to help bring it to life. With architecture, construction, and engineering under one roof, we make the build process simpler — and more enjoyable — from start to finish.
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