Celebrating Forward Physical Therapy’s Expansion into Fitchburg

FITCHBURG, WI – We recently joined Forward Physical Therapy to celebrate the ribbon cutting of their newest Fitchburg location—an interior build-out delivered through Iconica’s integrated design-build approach.

As the design-build partner, our team collaborated closely with Forward Physical Therapy from early planning through construction to transform an existing one-story space into a fully functional physical therapy facility. By aligning design, engineering, and construction under one team, we created a space that supports efficient operations while delivering a welcoming experience for patients and staff.

The completed facility features a bright waiting room that leads through a large glass door into an open training space, creating clear sightlines and an inviting flow throughout the clinic. The open training area offers flexibility for therapy sessions, while updated finishes throughout the existing offices bring a refreshed, cohesive feel to the space. The project also included a new breakroom designed to better support the day-to-day needs of the Forward Physical Therapy team.

The ribbon cutting marked an exciting milestone for Forward Physical Therapy as they expand into the Fitchburg market and continue to grow their presence in the community. We’re proud to have partnered as the design-build team on this project and to celebrate the completion of a space built to support their mission and future growth.

Congratulations to Forward Physical Therapy on this expansion!