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Meet The Team: Isaac Wallace

Meet the Team: Isaac Wallace

What do you do?
Architectural Designer

How long have you worked for Iconica?
Two years

What led you to the design field?
I grew up building houses with my father and spent a lot of time on construction sites, and I always thought I would follow that career path. My cousin was an architecture student, and when I toured her school and saw the process of design, I was inspired to be on the side of deciding what to build vs. production.

What are some ways architecture has changed since you started?
The latest design software is the most significant change to the world of architecture. It has changed the way we think about design and how we communicate the design to the builders. Our designers use an integrated software so we can realize a project holistically. Programs like Revit can create realistic images to influence owner design decisions as well as market the final product. The future will likely trend even more in this direction.

What was your favorite project to work on?
Eagle Point Senior Living in Appleton WI. The project is a brownfield site reclaimed from an old dairy plant and is nestled in along the Fox River. Despite the beauty of the site, it was extremely challenging to work around the constraints and fit the building in. Ultimately the project feels like a ‘Northwoods’ lodge, with some rustic details and a refined level of finish. I am excited to see the project completed in the next couple of months.

Favorite cocktail:
Any kind of craft beer.

Most exciting part of your job?
Seeing a project take shape. Having the concept that’s in your head and on paper become a real place that will impact people on a daily basis.

What do you like to do in your free time?
My family owns a beef and dairy farm as well as chickens, pigs, and one pygmy goat named, “Wee.” I enjoy mountain biking, hiking, and any outdoor activities.

Are you a morning or evening person?
Morning! I am up at 5 AM most every day. I am either driving into Madison to work or I am up and working on the farm.

What is something you look forward to every day at work?
Solving challenges, and figuring out how the puzzle goes together.

What are some of the benefits of Iconica’s integrated team atmosphere?
The team allows us all a role throughout the whole process. As a designer that means we are part of the project until the end. We don’t walk away once construction starts.

Do you have a dream project?
My thesis was a floating urban village and looked at maximizing the buildable area of coastal cities; farmland conservation, incorporating and placing buildings where they belong. I am against suburban sprawl and have concerns about the long-term consequences of farmland development. Urban infill sites are also interesting to me.

Isaac Thesis - 1Isaac Thesis - 2

How does integration set Iconica apart for clients?
I feel like our integration is a true collaboration between construction and design. Most companies seem to be one or the other, or the departments are not even. We are equally sized, and our designers get to help the field and stay in communication throughout a project. It makes us all the better at our jobs.

Favorite song to sing in the car?
I occasionally sing along with the oldies station, but mostly I listen to audiobooks, I just finished, “Ready, Player 1” by Ernest Cline

Famous person you would like to interview?
Elon Musk; I’d love to pick his brain. He has overcome a lot of adversity and people against his ideas. I would like to know how he keeps an open mind despite the critics.

Trip or vacation you would like to take?
I am planning a family RV vacation to the west coast with my kids.

How do you stay on top of trends?
Media, websites, or magazines, I guess. I am not sure architecture should be trendy.  Just because it is a trend doesn’t mean that it’s the best idea. Architecture should be an objective solution to a challenge.

What would you say to anyone considering working with Iconica?
The project holds a place in our heart, and we care about it. We own it as much as you do!

What projects are you working on now?
Eagle Point and Hamilton House. I enjoy working on senior living projects; it’s residential and personal, but I also get to design some cool spaces that bring people together. I am happy to know my designs affect the residents daily.

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