Integration is a term that has been tarnished by firms misrepresenting the spirit of its true meaning, transforming it into a marketing tool that fails to deliver in the way it was intended. At Iconica, integration isn’t a buzzword or marketing speak. It’s about an entirely superior way of doing business, predicated first and foremost on the needs of our clients and their project priorities and business goals. It is a proactive, nonlinear approach where each discipline is involved from project inception through completion. It’s where people work together to find the best way, produce remarkable results supported by a cast of engineering, design and construction teams, and deliver a project in ways no other company can.