ICONICA | (608) 664-3500 | info@iconicacreates.com

Our friends at Wisconsin Brewing Company, Carl Nolen and Kirby Nelson, are well versed at both brewing and branding, so by the time they selected the location for their new brewery, they were running at full speed. Our process was exactly what they needed to bring design, engineering, cost and schedule into alignment so they could brew beer as fast as possible. The design team worked hand-in-hand with WBC to weave brand into the entire facility. Expansive windows expose the brewing process throughout while color and carefully selected materials in the tasting room and outdoor patio area convey the fun and camaraderie inherent in craft brewing.