ICONICA | (608) 664-3500 | info@iconicacreates.com

THE PROJECT
Spaces affect how people feel. The experience a building creates has a large impact on the overall brand that exists within that space. A customer walks in and has an immediate reaction. One of the design goals for the Byce and Worman dental office was to affect patient perceptions in a positive and consistent way. We wanted the space to promote relaxation while building patient confidence and trust. And we did it by integrating all of the systems, elements and details. From the highly technical 8 operatories, modeling lab, and digital photo equipment, to the largely emotional impact of colors, textures and light, Iconica delivered a great space – a branded space – to improve our client’s business.