ICONICA | (608) 664-3500 | info@iconicacreates.com

Developing the exterior design of the apartments at 306 West Main, part of a master-planned block with condos, hotel, retail and office, was an iterative process at best. Our client played a leading role in determining the massing, colors and finishes and then the participants in the municipal approval process voiced their opinions. Designers and in-house estimators collaborated to find a solution within the budget. Finally, adjustments were made to the 12-story design which now stands uniquely alone but also seamlessly blends with the surrounding pieces to meld into one identity for the block.